TO BE SEEN
In every of our SMEs best brands awards, we have a specific theme that highlights the importance of brands and branding. This year’s theme is To Be Seen. As a brand owner, what does this theme mean to you?
Let us reflect back on the day when you first started your business. You must have had this mission to promote your brand to the whole world, to make it known to everyone and become the preferred choice amongst consumers with the ultimate desire of it becoming an award winning brand. For this to take place, the first task is to build the brand awareness and its visibility. In short, to have a brand presence that is felt by consumers and one that impacts communities.
Brand presence is of paramount importance to a brand. How can your business and brand grow if consumers do not know about you? If they don’t see you, they don’t know you. If they only see other brands, then they will purchase these brands and not yours. Worse still your brand will not occupy a place in their mind. And that is the most dangerous position for any brand, when you are not on the radar of consumers’ mind and is not known in the market place at all.