AWARD WINNERS

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YBhg Datuk Hajah Hakimah Binti Mohd Yusoff

Director General Of Jakim
Jabatan Kemajuan Islam Malaysia (JAKIM)

The BrandLaureate Web Admin2024-09-17T08:29:15+00:00

Hairol Ariffein Sahari

Chief Executive Officer
Halal Development Corporation Berhad

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Shahzad Younas

Founder & Chief Executive Officer
Muzz App - Muslim Marriage App

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Yeo’s

FMCG – Food & Beverage

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Pringles

Consumer - Snacks

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AIKEN

Natural Personal Care & Hygiene Solutions

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Takaful IKHLAS

Takaful Solutions

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Brahim’s

Leadership & Promotion of Global Halal

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BEKAL by Foodpanda

Innovation – Food Delivery

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MATRADE

Championing & Empowering Global Halal Industry

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AB Mauri

Bakery Ingredients

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Sara-Bif

Premium Beef Products

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Mardhiyyah Hotel & Suites

Hospitality – Muslim Friendly Hotel

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Sahabat Ar-Rahnu

Collateralized Borrowing/Pawn Broking Services

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Powercat

Manufacturing - Cat Food

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BUNGA RAYA KU’s®

Manufacturing - Cooking and Baking Ingredients & Instant Premixes

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Waqaf An-Nur

Corporate Social Responsibility – Islamic Charitable Initiatives

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Worldwide Medivest

Healthcare - Medical Device Solutions

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Recognition is Not Given, It is Earned.

NOT JUST AN AWARD.
A BENCHMARK OF BRAND EXCELLENCE.

The BrandLaureate recipients are evaluated through a comprehensive framework designed to recognise brands that demonstrate
strength beyond visibility, across strategy, performance, communication, culture and equity.

The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

Growth. Results. Resilience.
The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand
Strategy

Vision. Direction. Purpose.
A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

Visibility. Engagement. Influence.
A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand
Culture

People. Values. Belief.
Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand
Equity

Trust. Reputation. Legacy.
Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.