YOUR BRAND, A TIMELESS CLASSIC !

“Your Brand, A Timeless Classic!” is the theme of The BrandLaureate Awards 2012-2013 organized by the Asia Pacific Brands Foundation (APBF). In selecting this theme, the APBF believes that brands on the quest to be market leaders must also strive to become timeless classics and build lasting legacies that will be remembered for generations to come.

The world is filled with brands, but as a timeless classic, the brand has indeed sustained the test of time – building upon its brand longevity with compounding dominance. It has strong brand equity which is the envy of all and this is achieved by making branding the foremost objective of the brand.

A Touch of Class, The Mark of Perfection
A Class Above, A Timeless Classic

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THE TROPHY

“Your Brand, A Timeless Classic!”

The coveted trophy, crafted and plated in 24k gold, has The BrandLaureate statuette standing tall and proud, looking confident and strong, on a solid base which forms the foundation of the timeless classic brand. The firm and solid base represents the power and position of the recipient brand as an entrenched industry leader.

The statuette’s hands face inwards, holding a diamond (Swarovski Element) in its palms. Ergo, the time classic brand is akin to a diamond which has timeless appeal – simultaneously precious and priceless. The diamond represents the dynamicity and dominance of the brand, the ongoing desire and drive to propel the brand, the sheer determination and discipline of the brand, the 

never-ending development and durability of the brand and the profound dignity to fulfil the destiny of the brand. All these qualities make it endearing and bless the brand with a distinct differentiation.

The BrandLaureate emblem at the base of the trophy is synonymous with brand excellence and supremacy and the laurel leaves surrounding the emblem signifies victory and honour.

The BrandLaureate emblem at the base of the trophy is synonymous with brand excellence and supremacy and the laurel leaves surrounding the emblem signifies victory and honour.

GALLERY

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