Capitalize Your Leadership to Crystallize Your Brand

Icons are brand leaders capitalizing on their leadership to achieve their vision and in the process, build and crystallize their brand. Leaders with the ability to capitalize on its leadership are strong and firm and have deep maturity of mind to guide them through. There is definitely deep gratification in seeing a brand come into full circle, using hard-sought wisdom and authority to guide fresh and bright ideas.

The Asia Pacific Brands Foundation (APBF) in launching The BrandLaureate Brand ICON Leadership Awards 2018 is fully aware of the importance of leadership as the cornerstone of one’s business and brand’s success. Hence, the theme of the Awards, Capitalize Your Leadership to Crystallize Your Brand.

AWARD WINNERS

Recognition is Not Given, It is Earned.

NOT JUST AN AWARD.
A BENCHMARK OF BRAND EXCELLENCE.

The BrandLaureate recipients are evaluated through a comprehensive framework designed to recognise brands that demonstrate
strength beyond visibility, across strategy, performance, communication, culture and equity.

The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

Growth. Results. Resilience.
The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand
Strategy

Vision. Direction. Purpose.
A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

Visibility. Engagement. Influence.
A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand
Culture

People. Values. Belief.
Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand
Equity

Trust. Reputation. Legacy.
Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.

Be Proud of Your Brand
& Start Nominating Now

Nominate Now

GALLERY

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