Capitalize Your Leadership to Crystallize Your Brand
Icons are brand leaders capitalizing on their leadership to achieve their vision and in the process, build and crystallize their brand. Leaders with the ability to capitalize on its leadership are strong and firm and have deep maturity of mind to guide them through. There is definitely deep gratification in seeing a brand come into full circle, using hard-sought wisdom and authority to guide fresh and bright ideas.
The Asia Pacific Brands Foundation (APBF) in launching The BrandLaureate Brand ICON Leadership Awards 2018 is fully aware of the importance of leadership as the cornerstone of one’s business and brand’s success. Hence, the theme of the Awards, Capitalize Your Leadership to Crystallize Your Brand.