The BrandLaureate Special Edition World Awards is an affirmation and celebration of brand supremacy and excellence. Entry to the Award is By Invitation Only and it is exclusively reserved for the crème de la crème of brands that are in a league of their own. This once in a lifetime Award is launched in 2015 in conjunction with The BrandLaureate tenth anniversary and to recognize and honour brands that have demonstrated superb brand performance in their respective fields.
Recipients of The BrandLaureate Special Edition Awards are those that have mastered the science of brands and arts of branding. They are distinctive and eminent and are the chosen or preferred choice amongst consumers. In achieving this position, they have created good and lasting perceptions that are embossed and imprinted in the consumers’ minds. This is the hallmark of successful brands; brands that inspire and impact our lives and that of communities with their dynamism and positive attributes.