Be The Entrepreneur
Be The One

The BrandLaureate Entrepreneur Awards 2024 recognizes
entrepreneurs that are SUCCESSFUL, SIGNIFICANT and
SPECIAL. They are THE ENTREPRENEURS that have
contributed to the country’s economic growth through their
leadership and enterprising spirit. Are You The One?

AWARD WINNERS

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Dr Sim Quan Seng

Education

Founder & Chairman
CNS Corporation Sdn Bhd

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Yong Chu Eu

Financial Education

Founder & Chief Executive Officer
Money & Life Academy Sdn Bhd

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Hajah Ida Riswana Idris

Travel & Tours

Chief Executive Officer
Andalusia Travel & Tours Sdn Bhd

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Ain Azizah Arifin

FMCG

Managing Director
Bubbles O2 Sdn Bhd

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Dr. Abdul Haq Bin Ab Wasa

Wellness & Beauty

Founder & Chief Executive Officer
Estetika Medispa Sdn Bhd

Recognition is Not Given, It is Earned.

NOT JUST AN AWARD.
A BENCHMARK OF BRAND EXCELLENCE.

The BrandLaureate recipients are evaluated through a comprehensive framework designed to recognise brands that demonstrate
strength beyond visibility, across strategy, performance, communication, culture and equity.

The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

Growth. Results. Resilience.
The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand
Strategy

Vision. Direction. Purpose.
A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

Visibility. Engagement. Influence.
A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand
Culture

People. Values. Belief.
Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand
Equity

Trust. Reputation. Legacy.
Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.