Brand Your Way to Global Success, The Bumiputera Brand, The Bumiputera Pride

TWBF applauds Bumiputera brands that have stood the test of time amidst the numerous challenges that they encounter. The right brand strategies initiated along with strong leadership, visionary and positive mindsets are recipes of success for these brands to reach the summit of success.

THE BRANDLAUREATE

BUMIPUTERA BESTBRANDS AWARDS

2026

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THE BRANDLAUREATE

BUMIPUTERA BESTBRANDS AWARDS

2024

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THE BRANDLAUREATE

BUMIPUTERA BESTBRANDS AWARDS

2022

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THE BRANDLAUREATE

BUMIPUTERA BESTBRANDS AWARDS

2008

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Recognition is Not Given, It is Earned.

NOT JUST AN AWARD.
A BENCHMARK OF BRAND EXCELLENCE.

The BrandLaureate recipients are evaluated through a comprehensive framework designed to recognise brands that demonstrate
strength beyond visibility, across strategy, performance, communication, culture and equity.

The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

Growth. Results. Resilience.
The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand
Strategy

Vision. Direction. Purpose.
A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

Visibility. Engagement. Influence.
A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand
Culture

People. Values. Belief.
Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand
Equity

Trust. Reputation. Legacy.
Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.

Be Proud of Your Brand
& Start Nominating Now

Nominate Now

“I think the brand recognition, as what Prof. Dr KKJohan has mentioned, it represents the brand and the brand lives everyday. Microsoft is very happy and very proud to be awarded the Visionary Tech Titan Award and personally for me, the Man in Tech Award just gratifies all the work that I’ve been doing in the IT industry.”

The BrandLaureate DigiTech BestBrands Award 2023

K. Raman, Managing Director of Microsoft Malaysia

“Winning the award is actually the easy part, but living to the expectations of being The BrandLaureate recipient of the best Theme Park in Malaysia, is a continuous challenge. Each day we have to remind ourselves: we are the best theme park in Malaysia. We won The BrandLaureate Award!”

The BrandLaureate Prominent BestBrands Award 2022

Aaron Soo, Senior Vice President, Attractions & Tenancy of Resorts World Genting, Genting SkyWorlds

” Thank you, Prof. Dr KKJohan. The BrandLaureate provided a springboard for me and Cytopeutics to believe in ourselves and what we are doing. To drive ahead against all odds and make it through amongst others competing on the global stage. That I am now the first Asian to receive this major global award from ISCT has been an incredible journey that started with The BrandLaureate. Thank you for making us believe in ourselves! ”

The BrandLaureate Brand ICON Leadership Award 2023 &
Cytopeutics – The BrandLaureate SMEs BestBrands Award 2015-2016

Prof. Dr. Chin Sze Piaw, Co-Founder & Director, Cytopeutics Sdn Bhd

“It is a great honour to be recognized for my career and my success. Squash has really been a platform for me to really pave the way and I think this Award is just a really significant mark of what has come my way.”

The BrandLaureate Book of World Records

YBhg Datuk Nicol Ann David, The World's Greatest Female Squash Player of All Time

“It’s so amazing to have the honour of receiving this Award! I’m so proud! Of course, I dedicate this Award to my team as well, they share in my joy of receiving this Award. Thank you, The BrandLaureate Awards!”

The BrandLaureate Entrepreneur Award 2023

Mita Lim Swee Kok, Managing Director of ICE Holidays Sdn Bhd

“It’s a great pleasure to be here to receive this award. I am so honored.  This is a truly amazing event, and words cannot express. I’ve gotten many awards, but this is one of the most important one.”

The BrandLaureate International Brand Personality Award 2019

Mark Huang, Founder & Chairman, International Leaders Capital Corp (ILCC)

BrandLaureate Awards is one of the best events of the year, and I really look forward to it. The setup is so professional and I think this is the best Brand Awards in Malaysia.”

The BrandLaureate Inspiring Brand ICON Leadership Award 2018

Dato Dr Jessie Tang, Founder and Group CEO, East West One Group Sdn Bhd

“We believe that branding is very important for us to bring out a very traditional retail brand to make it recognized, not only in Malaysia but across South East Asia.”

The BrandLaureate BestBrands Award 2018 – 2019

Andy Chin, Vice President, Marketing at MR DIY Trading Sdn Bhd

“It’s amazing how The BrandLaureate carries out this branding event to honour the recipients, and I feel very honoured to receive this award. To me, this is another level of branding for our company and brings esteem to our brand as well. Thank you, The BrandLaureate Awards!”

The BrandLaureate BestBrands Award 2022-2023

Choong Wai Hoong, Executive Director & CEO of Cloudpoint Technology Berhad

“Thank you, The BrandLaureate for acknowledging some of the hard work that we’ve put in over the past years. We feel very proud to be receiving this Award, and we feel that this is just a steppingstone for us in trying to achieve more; it motivates us, and it motivates the staff. Specifically, it sends us a message that if you put your mind and heart at it, you can achieve a lot.”

The BrandLaureate World Halal BestBrands Award 2019

YBhg Tuan Haji Namanzee Harris, CEO of Al Hijrah Media Corporation

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