A Life of Significance

LEADERSHIP is about taking life by thehorns and taking charge of your life. Not settling for bare success, the ICON ascends beyond mere existence to A LIFE OF SIGNIFICANCE, going above and beyond the trusted and tested into uncharted territory.

Everybody has to start somewhere, and then make something of themselves. While most people go for the safe, tried and tested, ICONS create their own paths, innovate their own methods, and set the bar high. Not contented with just existing, ICONS set out to live a life that defies all odds. An ICON is a tower of strength, brave, tough and bold enough to go the distance.

AWARD WINNERS

Recognition is Not Given, It is Earned.

NOT JUST AN AWARD.
A BENCHMARK OF BRAND EXCELLENCE.

The BrandLaureate recipients are evaluated through a comprehensive framework designed to recognise brands that demonstrate
strength beyond visibility, across strategy, performance, communication, culture and equity.

The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

Growth. Results. Resilience.
The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand
Strategy

Vision. Direction. Purpose.
A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

Visibility. Engagement. Influence.
A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand
Culture

People. Values. Belief.
Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand
Equity

Trust. Reputation. Legacy.
Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.

Be Proud of Your Brand
& Start Nominating Now

Nominate Now

GALLERY

Loading the next set of gallery items...
Load More

CONTACT US

We’d Love to Hear From You, Get In Touch With Us! Subscribe to our email newsletter. Get updates on Brands that you love

      ADDRESS

      HQ : 3, Fraser Street, #04-23A, Duo Tower, Singapore 189352

      MY : MMYY39 & 41, Jalan SS21/60, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan, Malaysia

      PHONE | FAX

      HQ :(+65) 8924 9908

      MY :(+603) 7710 0348, (+603) 7710 0349
      (+603) 7710 0350

      EMAIL | WEB

      info@thebrandlaureate.com, singapore@thebrandlaureate.com