AWARD WINNERS

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YBhg Dato’ Dr Ahmad Riza Bin Md Ibrahim

Founder & CEO
Maxxima Group of Companies

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YBhg Dato’ Dr. Mohd Rizal Mohd Jaafar

Group Chief Executive Officer
Widad Business Group

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YBHg Dato’ Serl Dr. Mohd Azhari bin Yakub

CEO
Institut Jantung Negara

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YBhg Professor Dato’ Dr Jayles Yeoh

President & CEO
AIMSMET Executive Education

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YBhg Dato’ Dr Ahmad Riza Bin Md Ibrahim

Founder & CEO
Maxxima Group of Companies

admin2019-05-30T04:28:43+00:00

YBhg Dato’ Dr. Mohd Rizal Mohd Jaafar

Group Chief Executive Officer
Widad Business Group

admin2019-05-30T04:29:34+00:00

YBHg Dato’ Serl Dr. Mohd Azhari bin Yakub

CEO
Institut Jantung Negara

admin2019-05-30T04:31:27+00:00

YBhg Professor Dato’ Dr Jayles Yeoh

President & CEO
AIMSMET Executive Education

admin2019-05-30T04:32:11+00:00

Yeoh Su Guan

Group Chief Executive Officer
Jesin Group Sdn Bhd

Recognition is Not Given, It is Earned.

NOT JUST AN AWARD.
A BENCHMARK OF BRAND EXCELLENCE.

The BrandLaureate recipients are evaluated through a comprehensive framework designed to recognise brands that demonstrate
strength beyond visibility, across strategy, performance, communication, culture and equity.

The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

Growth. Results. Resilience.
The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand
Strategy

Vision. Direction. Purpose.
A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

Visibility. Engagement. Influence.
A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand
Culture

People. Values. Belief.
Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand
Equity

Trust. Reputation. Legacy.
Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.