Non Public Listed Company

THE ENGINE OF GROWTH

The importance of small and medium enterprises (SMEs) in the country’s economic development cannot be disputed. Successful nations have a strong pool of successful SMEs that form the foundation of their economy. Many global brands were once SMEs. SMEs are the gems of tomorrow and have exponential potential to be future brand leaders.

THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2025

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2024

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2023

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2022

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2019-2020

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2018-2019

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2017-2018

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2016-2017

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2015-2016

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2014

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2013

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2012

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2011

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2010

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2009

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2008

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THE BRANDLAUREATE

SMES BESTBRANDS AWARDS

2007

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Award Categories & Selection Framework

The BrandLaureate  Awards recognises excellence across the entire ecosystem, acknowledging that brands is no longer confined to a single discipline, but exists as an interconnected network of specialties, innovations, and service providers.

All recipients are evaluated through The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand Strategy

A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand Culture

Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand Equity

Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.

Be Proud of Your Brand &
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“I am very proud to be here with my team. The BrandLaureate is an inspiration to me, because DrKKJohan always say: `You are The Brand’ and reminds us to spread ourbrand to others.”

Dato Dr Chris Leong, The C.L.M. Method

“It’s an honor and I am so glad to win The BrandLaureate Awards. The reason I think this award is worth it, is because it has been the No.1 award in Malaysia for a long time. And I believe it will still be the No. 1 award for time to come.”

Patrick Tan Wah Yew, Yakin Medic Sdn Bhd

“What a wonderful night! Tonight is a fantastic night. There is so much cheering going onand everybody is so happy and so excited.It is indeed an honor to receive this award, and I must thank DrKKJohan, The Board of Governors, as well as all the team members for making it possible. Thank you very much.”

Mandy Chew Siok Cheng, The Lexis Hotel Group

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