THE BRANDLAUREATE SPECIAL EDITION WORLD AWARDS

MALAYSIA EDITION

THE RECIPIENTS

Award Categories & Selection Framework

The BrandLaureate  Awards recognises excellence across the entire ecosystem, acknowledging that brands is no longer confined to a single discipline, but exists as an interconnected network of specialties, innovations, and service providers.

All recipients are evaluated through The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand Strategy

A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand Culture

Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand Equity

Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.

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