MORE THAN AN AWARD.
A RECOGNITION THAT ENDURES.

THE BRANDLAUREATE BRAND OF THE YEAR AWARDS 2026-2027

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BRAND VISIBILITY

Be in the exclusive league of distinguished brands and increase your brand credibility. The award is the seal of approval for your brand and a testament of true quality.

INTERNATIONAL EXPOSURE

Take your brand above and beyond the horizons and improve your brand presence. With our established footprints around the world, it’s your chance to capitalize on it and become a global player.

NETWORKING OPPORTUNITY

Winning the award open doors to new opportunities, break into new markets and form new connections.

PAST RECIPIENTS OF THE BRANDLAUREATE AWARDS

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GREAT BRANDS INSPIRE.
EXCEPTIONAL BRANDS LEAVE A LEGACY.

Celebrating the Visionaries, Innovators and Brand Leaders Who Shape Our World.
Every remarkable brand begins with a vision. Through determination, innovation and unwavering commitment, that
vision becomes an achievement worth celebrating.

The BrandLaureate Brand of the Year Awards 2026–2027 honours deserving brands and leaders whose achievements
reflect the spirit of excellence, the courage to innovate, and the commitment to creating lasting value.

A CELEBRATION OF YOUR BRAND’S ACHIEVEMENTS.
A RECOGNITION OF YOUR BRAND’S EXCELLENCE.
A TESTAMENT TO YOUR BRAND’S LEADERSHIP.
A TRIBUTE TO YOUR BRAND’S LEGACY.

Recognition is Not Given, It is Earned.

NOT JUST AN AWARD.
A BENCHMARK OF BRAND EXCELLENCE.

The BrandLaureate recipients are evaluated through a comprehensive framework designed to recognise brands that demonstrate
strength beyond visibility, across strategy, performance, communication, culture and equity.

The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

Growth. Results. Resilience.
The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand
Strategy

Vision. Direction. Purpose.
A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

Visibility. Engagement. Influence.
A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand
Culture

People. Values. Belief.
Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand
Equity

Trust. Reputation. Legacy.
Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.