A recipient of The BrandLaureate Lifetime Achievement Awards 2012, Ratan Tata is one of the most admired personalities globally.
Brought up by his grandmother, Mr Tata was instilled with a strong set of values from a young age. Many who worked with him attest to this, referring to his receptivity and concern for people.
With a bachelorโs degree in architecture, he first joined Tata Steel at its shop floor before becoming the successor to J.R. D. Tata in 1991. During his 21 years of stewardship, Tata Group’s revenues grew over 40 times, and profit, over 50. He made Tata a global powerhouse, with over 56% revenues from operations and sales in more than 100 countries.
Today, the 84-year-old industrialist is known for his philanthropic work supporting education, medicine and rural development. Mr Tata is a model of integrity and determination. He shows that achieving brand success is a journey and requires strong commitment to brand ahead.
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