ABOUT - The BrandLaureate

THE BRANDLAUREATE

THE WORLD BRANDS FOUNDATION

The World’s Only Brands & Branding Foundation

The World Brands Foundation (TWBF) is a branding foundation and a organisation dedicated to promoting the cause of branding globally. Established in 2005, it is led by Professor Dr.KKJohan, the World President together with a Board of Governors who are experienced captains of industries and brand icons.

TWBF continuously champions its mission to educate and communicate the value of branding to businesses as the brand is the business and the business is the brand. This sums up the importance and relevance of brands and branding in today’s competitive business landscape.

In 2006, TWBF originated The BrandLaureate BestBrands Awards, a mark of brand excellence to recognise outstanding brands in their respective industry. These brands are industry leaders that have demonstrated exceptional strategies, innovation and brand leadership.

Its resounding success led to the curation of The BrandLaureate SMEs BestBrands Awards, The BrandLaureate Brand ICON Leadership Awards, The BrandLaureate Halal BestBrands Awards, The BrandLaureate Digitech BestBrands Awards and other industries awards through the years.

An international and premium recognition award, The BrandLaureate BestBrands Award have recognised over 2500 brands globally and over 500 international brand personalities comprising of Statesmen, Nobel Laureates, corporate and business leaders, academicians, celebrities and sportsmen.

Significant milestones were achieved through the passage of time. In 2017, TWBF expanded its international footprints to Ho Chi Minh City, Vietnam by hosting The BrandLaureate Special Edition Awards. This was followed by Singapore and Hanoi, Vietnam in 2018 and Singapore and Shenzhen, China in 2019.

With its international presence, 11 country presidents representing, Australia, Brunei, China, India, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam were appointed.

In line with its vision to have a stronger global presence, Singapore was chosen as the headquarters of TWBF and The BrandLaureate. The BrandLaureate International Pte Ltd was registered in Singapore in September 2024 and the first The BrandLaureate Brand of the Year Awards, Singapore was held on February 25, 2025.

The BrandLaureate Awards is a beacon of inspiration and motivational force, encouraging businesses and individuals to build their brands with purpose and lead with vision and integrity.

Not one to rest on its laurels of success, TWBF has embarked on education initiatives where it conducts the Certification in Brand Management and Brand Leadership programs for corporates.

With a brand gallery that houses over 400 international brand personalities, the first in the world, TWBF is a powerhouse that never sleeps as it continues on its mission to inspire brands to achieve brand excellence and become global brands of distinction.

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The Vision

To promote brands and branding globally and that brands are economic growth drivers

The Mission

In promoting the importance of brands & branding, TWBF’s mission is

Create brand awareness for Brand Sustainability
Inspire brand achievement for Brand Success
Actualize brand activation for Brand Significance

The CIA of Brands & Branding

The Philosophy

As the definition of “laureate” is one that is worthy of the greatest honor or distinction, being awardedThe BrandLaureate Award is a defining moment as it is a testimony of the brand’s success, acknowledgement of the brand’s value, strength, character and the endorsement of being the best.

The Insight

Everything in business is about brands. Brands are key drivers of growth, hence their importance cannot be overlooked. Without strong brands, businesses will not be successful .
The economics of brands or brandnomics is so great that brands rule the world with their wealth and value. The most powerful nations have strong global brands that dominate the world with its branding, creating brandprints and imprinting their influence on consumers’ minds.
Make a mark for your brand with strategic intelligent branding that will bring your brand to its greatest heights.

The world’s economy has revolved since early times. We started with an agriculture based economy, then moved on to industrialisation, knowledge and now brand economy. Brand economy or B- Economy is what drives the success of many countries in this era. Brands are powerhouses of wealth and countries that possess strong brands have rich economies as these brands contribute significantly to their GDP. Strong brands make strong nations. However, it is important to note that these brands did not become successful overnight. They invested in their brands and are reaping the fruits of success now.