Anggun C. Sasmi, who won The BrandLaureate Brand Personality Award 2017 is an Indonesian-born French singer-songwriter and television personality.

A fan of rock music, she released her first rock-influenced studio album, ‘Dunia Aku Punya’ in 1986. Later, with a series of singles and studio albums, she solidified her status as the most acclaimed Indonesian female rock performer in the 1990s. Seeking to make her mark globally, Anggun released a French album, spawning her hit single ‘Snow on the Sahara’. Since then, she garnered a track record of global hits included in the U.S. Billboard charts and the Billboard European Hot 100 Singles.

Venturing into television, she joined the judging panel on Asia’s Got Talent, the French version of Masked Singer, and The X Factor Indonesia. She also received numerous accolades, including the Chevalier des Arts et Lettres and her own wax figure in Madame Tussauds.

An international icon, Anggun exudes elegance and strength. Hers is a message for continuous brand reinvention and development to break boundaries and achieve greater success.

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