Mita Lim Swee Kok leads ICE Holidays Sdn. Bhd., a prominent B2B Travel Wholesaler in Malaysia. With an innovative and ethical approach, the brand provides ready-made travel products, support, and branding to over 400 partners across the ASEAN region. Their “Golden Destinations” branding empowers smaller agents to compete effectively while ensuring product quality and competitive pricing. ICE Holidays is committed to enhancing customer satisfaction and aims to become Asia’s leading Travel Wholesaler.

Congratulations, Mita Lim Swee Kok, on your well-deserved win at The BrandLaureate Entrepreneur Awards 2023 – Entrepreneur of the Year in the category of Travel & Tourism! Your commitment to excellence in the travel industry has earned you this prestigious recognition.

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