From a piece of paper and a pen… to the world’s most prestigious branding award.
The BrandLaureate began with a bold dream — to recognize the power of brands and the people behind them. 
Our journey started in Asia, but as our vision expanded, so did our identity.
From the Asia Pacific Brands Foundation, we evolved into The World Brands Foundation, with a mission to elevate Asian brands onto the global stage and champion branding worldwide.
This cake cutting ceremony marks more than just an anniversary — it’s a tribute to 20 years of passion, perseverance, and the branding legacy we’ve built together.
Here’s to the past that shaped us, and the future we continue to brand.
Cheers to 20 Years in the Making.
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