A special message by DrKKJohan, The World President of The BrandLaureate in conjunction with the New Year 2021.


(Full Speech Transcript)

WELCOME TO A BRAND NEW YEAR 2021. The word New has never taken on such great significance and meaning after the challenging year of that 2020 we all went through.

Indeed, 2020 was a very challenging year. What a relief to have come through the most difficult year in our life. Glad to have survived the year 2020 with much endurance, experience and expectations.

Now that we are in the year 2021, I want to wish all of you a great year ahead. Let us hope for the best and make it a year that we all can recover from all the lost opportunities and privileges in 2020.

I thought 2020 would be the year I have everything I wanted.

Now I know was the year I appreciated everything I had.

This year, we will make it up, we will make it back, we will make it for, and much more, more than we can imagine and hope for.

There is hope. Hope for a better brighter and brilliant year ahead. Let’s be great again. Together make 2021 a year to be remembered for all the good and great things to come in our lives, families and businesses.

Remember, branding is the next big thing.


For your information, the BrandLaureate theme for this year 2021 is QUEST.

Quest for the best, to be the best you can be. 2020 was the year we dipped so low, 2021 is the year we will rise up and be able to overcome all challenges. 2020, we have already lost so much, 2021, we can’t lose anymore. It is time to gain what we have lost.

The best is yet to come and I wish you the best in life.

Signing off,


the World President

of The World Brands Foundation


*NOTE: Join us on 8th January 2021, at 8pm, for the 4th chapter of The BrandLaureate e-Branding Awards 2021, and rise up to your Brand leadership by knowing what it takes to be a brand leader.

For more info, go to https://www.thebrandlaureate.com/e-awards