The rise of public awareness on sustainability has placed an impact in countries, corporates, societies and individuals to rethink and re-evaluate their roles to make this world sustainable for generations to come. This year’s #WorldTourismDay’s theme, “Rethinking Tourism” ties in felicitously with the effort in countries and governments working corporately to create a sustainable footprint, to shine light on responsible tourism, to boost economies without harming the ecosystem. The theme ‘Rethinking Tourism’ recognizes the shift of tourism industry as a crucial pillar of development. This is the golden hour to seize an opportunity to rethink how we do tourism in a micro and macro scale.

Let’s work collaboratively to rethink tourism, like the wise said: “Don’t be a tourist, Be a traveler”. Similarly to our sustainable world, don’t leave a mess, leave our sustainable footprints.

Happy World Tourism Day 💚 #WTD2022 #VisitMalaysia

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