Instagram Publishes Its First 2022 Trend Report
INSTAGRAM has published its first-ever trend report for 2022, as defined by Gen-Z across music, fashion, creators, celebs, beauty, social justice, and more – which has the power to shape their culture this year.
According to the report, these future-focused audiences are consistently creating new reality that they want to live in; thus redefining the concept of education, career and fashion amongst others.
For example, in the world of fashion, the report predicts that fashion trends like Dark Academia, Goth, Goblincore, and Nostalgic wear will surge, as teens and young adults are keen to experiment with bolder looks.
The report also predicts that one in four young adults will be thriftier, and will increase their online shopping on second-hand websites such as Depop and Poshmark.
One-third of youngsters will lean towards eco-friendly skincare products. Therefore, plant-based vegan makeup and sustainable beauty products are expected to rise in 2022.
The study also shows an increased focus on wellness for Gen Z, with interest in meditation and manifestation exercises.
Half of these young adults will also align their interest and put their trust on influencers with smaller loyal audiences.
Instagram’s full 2022 Trend Report can be downloaded from the brand’s official blog.
Read more: https://about.instagram.com/…/ann…/instagram-trends-2022
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