YOUR PROPERTY, YOUR BRAND

PRIORITIZE AND POPULARIZE TO PROPERTIZE YOU BRAND

PROPERTY BRANDING AWARDS 2024

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BRAND VISIBILITY

Be in the exclusive league of distinguished brands and increase your brand credibility. The award is the seal of approval for your brand and a testament of true quality.

INTERNATIONAL EXPOSURE

Take your brand above and beyond the horizons and improve your brand presence. With our established footprints around the world, it’s your chance to capitalize on it and become a global player.

NETWORKING OPPORTUNITY

Winning the award open doors to new opportunities, break into new markets and form new connections.

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THE TROPHY

The BrandLaureate Property Branding Awards 2022 trophy is a masterpiece that denotes the standard of excellence of this prestigious and outstanding Award. Especially crafted for the Award, the trophy is made up of 2 precious metals, pewter as its base with 24k gold plating.

The trophy stands on a solid base, which all successful brands must have. The 3 elevations on the trophy signify the actions of PRIORITIZE, POPULARIZE and PROPERTIZE which form the theme of the Award PRIORITIZE AND POPULARIZE TO PROPERTIZE YOUR BRAND.

Brands that are able to PROPERTIZE their value would be able to move up the stairway of success and ultimately reach their vision of being industry champions and No.1 brand as reflected in The BrandLaureate’s emblem, a mark of excellence and leadership which is firmly entrenched and positioned at the top of the trophy.

The BrandLaureate Property Branding Awards’ trophy is all about STRENGTH, SIGNIFICANCE and SUCCESS, attributes of BrandLaureates, as the winners of the Awards are known.

Award Categories & Selection Framework

The BrandLaureate Awards recognises excellence across the entire ecosystem, acknowledging that brands is no longer confined to a single discipline, but exists as an interconnected network of specialties, innovations, and service providers.

All recipients are evaluated through The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand Strategy

A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand Culture

Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand Equity

Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.