The BrandLaureate SMEs Award 2025 trophy is specially curated to reflect the journey of SMEs from the beginning when they conceptualised their brands and built it to be successful market leaders. It also supports the theme of the Award Stepping Up, Scaling Up, Soaring Up: The Time is Now!

The hexagon base of the trophy forms the foundation of SMEs brands. Its symmetrical form with six equal sides and angles represents equilibrium and stability which is important for all brands. In a world where competition is intense, the need to build a strong and sustainable foundation for the brand is important as it could mean the difference between success and failure. SMEs
that have a strong and sustainable foundation are able to move upward and forward to achieve their vision and become industry leaders.

To reach out to the market place, SMEs need to Step Up their branding initiatives, do more utilising their current scope and fine tuning their work process before Scaling Up where they will be in growth and expansion mode. Soaring Up is the final phase where the brand achieves significant growth after having successfully completed the process of Stepping Up and Scaling Up. In the trophy, this is reflected in the three pillars that rise from the base of the foundation.

The crafting of the word SME at the top of the trophy denotes the importance of SMEs as growth engines in an economy and that the brand has reached its pinnacle of success.
Crafted in 24k gold plated with pewter as its base, The BrandLaureate SMEs Awards 2025 trophy which is endorsed by The World Brands Foundation emblem is a masterpiece that befits winning SMEs. It is also a tribute to their commitment to build their brands to become award winning brands and the best in their respective industries and countries.