“This is our Stand, our Brand Positioning, and our Brand Statement.” — DrKKJohan, World President of The BrandLaureate.

There is more to creating and promoting a Brand than making a pretty logo and tagline. Know what your Brand stands for, and know what your brand promises.

Once you know what your Brand stands for and promises, don’t be afraid to flaunt it. You need to make everyone else believe you’re the leader and authority in your area of expertise and specialization and say it with powerful words and conviction.

Get your Brand message out there by communicating your Brand promise and building your Brand image — again and again, and don’t waver on it.

And these rules apply whether to company, product or personal branding, because, “if you are not proud of yourself, who will?” added DrKKJohan.