The BrandLaureate SMEs BestBrands Awards 2024 trophy reflects the theme of this year’s Awards “Energize Your Brand for Your Brand Eminence.” Meticulously crafted in lustrous 24k gold plating, the trophy embodies the essence of excellence and achievement in the hyper-driven world of business.

At its core, the trophy takes the form of a striking thunderbolt, symbolizing the formidable power and agility of successful SMEs that have ENERGIZED their brands to EMINENCE – harnessing their energy and passion to scale greater heights, leaving an indelible mark on their respective industries.

The square base represents the bedrock of the brand, encompassing it’s visionary leadership and dedicated workforce (the internal brand), as well as the brand’s perception in the public eye (the external brand). As the foundation from which greatness is built, this sturdy base provides stability and support as the brand surges forward with vitality and vigour.

The sharp edges of the thunderbolt signify the cutting-edge strategies employed by exceptional SMEs – calculated and precise, to continuously remain energized and at the forefront of innovation and progress.

Crowning this masterpiece is The BrandLaureate emblem, a symbol of validation and recognition bestowed upon the most deserving SMEs. It attests to their unwavering prowess in defying industry gravity, rising above challenges, and imprinting their brand on the firmaments of business achievement.