EVERY Brand has a brand story and its own brand value; and Swarovski, being the country brand of Austria, is synonymous with crystals.

In December 2018, DrKKJohan, the World President of the BrandLaureate was delighted to visit the Swarovski Crystal Worlds in Vienna, which left him smitten and speechless. The experience transported him back in time to analyze the brand was established by founder Daniel Swarovski in 1895.

Today, 125 years later, Swarovski crystals are still relevant and are an essential component for fashion houses such as Prada, Dolce & Gabbana.

DrKKJohan said Swarovski crystals are not just used as fashion embellishments. The rich heritage of Swarovski is unfolded in the brand story and lessons behind it.

So, why does your Brand need to be crystalized, especially in consumers’ minds?

Stay tuned to find out the answers in DrKKJohan’s brand insight on “How to Crystallise Your Brand to Capitalise on Your Brand.”

Watch the REPLAY video at https://fb.watch/1AI51PH0ur

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