Attended by highly anticipated guests from around the world including the esteemed representatives from South Korea, the Director-General of Global City Policy, Seoul Metropolitan Government; Lee Hae-Sun and the CEO of Seoul Business Agency (SBA); Kim Hyun-woo.
This award honors the Seoul Metropolitcan Government for its continuous dedication for the past one year to redefine Seoul worldwide, and embedding the campaign, ‘Seoul, My Soul’, through events, branding and cutting-edge media.
The Director-General for Economic and Job Planning, Jung Young-Jun expressed his gratitude for receiving the award, โThis honor reaffirms Seoulโs position as a city that resonates globallyโnot just through its economic might, but by capturing the soul of its people and visitors alikeโ
The World Brands Foundation applaud the Seoul Metropolitan Government for its revolutionary and unrelenting dedication to ensure the city Seoul’s global branding remains unshakeable.
Congratulations to the Seoul Metropolitan Government!
For full press release 
https://docs.google.com/…/1PfdTbbsmIFpz6Ck1Our9…/edit…
#TheBrandLaureateandMe #TBLAwards #TheBrandLaureate #TBLBrandOfTheYear2024 #Branding #Awards #SeoulMySoul
