Winning The BrandLaureate World Halal e-Branding Awards 2021 is a testament of the Brand’s success. This is further reinforced by the Halal trophy which is specially designed to reflect the prestigious nature of the Award. The trophy crafted in a lustrous 24K gold plated exterior is shaped like a traditional Arabian dhow.

The trophy stretches out from an oval base and moves upwards gracefully. It represents the brand journey, beginning from the base where competition is extremely intense and moving upwards to the pinnacle to secure its position as the undisputed brand leader. An apex of brand excellence.

The clear linear outline of the trophy is accentuated with the engraving of the HALAL word and is a timely reminder of HALAL’s definition and credence of being clean and permissible. The light motif imprints on the face of the trophy reflect the commitment process involved for brands to attain the HALAL status – an involvement that encompasses all levels of the organization from top management to rank and file and all vendors.

Halal brands that have mastered the art and science of branding are brand leaders in their respective industries and certainly most deserving of this prestigious Award.