THE global footwear market has been growing by leaps and bounds over the past few decades,thanks to the drastic rise in consumer spending patterns and a change in consumer perspective that puts style on the same footing as comfort.
Standing on the verge of a retail revolution in a fast-changing retail landscape, major shoe companies are experiencing phenomenal growth in revenues.
According to Technavioโs research, the non-athletic segment will account for the highest growth in the footwear market owing to evolving demands, a growing consumer base of internet sales, and faster shipping services.
The list goes as below:
1. Nike
As one of the worldโs largest shoe shoe brands, Nike has always been at the leading edge of innovation, technology development, and cutting-edge marketing campaigns that help it surpass other brands in terms of popularity and sales. Nikeโs โJust do Itโ marketing campaign featuring Colin
Kaepernick has proven to be beneficial for the company as it helped grow their online sales of
footwear products across the world. Nike, the worldโs largest sports footwear brand, is reinventing itself for the digital era.
2. adidas
With its roots in Germany, adidas has become one of the top shoe brands in the world. The company produces more than 900 million sports and lifestyle products with independent manufacturing partners around the world. It generated sales of approximately $25 billion in 2019, and these
staggering numbers are a testament to what a large and multifaceted company adidas has become.
3. New Balance
Unlike many of its rivals, the Boston-based multinational corporation New Balance shuns celebrity endorsement. The company claims to emphasize substance over style by highlighting lesser-known athletes. Besides manufacturing menโs and womenโs shoes for basketball, tennis, golf, hiking, running, and cross training, New Balance offers fitness apparel and shoes for kids and owns shoemaker Dunham.
4. ASICS
ASICS is one of Japanโs top shoe companies and purveyor of other equipment. Since its foundation in 1949, ASICS has been a global footwear brand committed to nurturing youth around the world through sports. Over more than six decades, the company has provided its own products while creating changes in the social environment. ASICS recently announced the launch of its new product โSolution Speedโ tennis footwear, which is designed to enhance agility and speed during the game.
5. Kering (PUMA)
Kering is a world leader in apparel and accessories. It develops an ensemble of powerful luxury, lifestyle, and sports brands, including Gucci, Bottega Veneta, Volcom, and Puma. Its Puma brand provides an impressive and versatile collection of footwear, apparel, and accessories. Over the past few decades, Puma has consistently evolved to introduce a diversified product portfolio that includes Puma Suede, Basket, Roma, Easy Rider, and many more.
6. Skechers
Founded in 1992, Skechers is one of the fastest growing shoe companies in the US, focusing on trendy and casual styles for men and women between the ages of 19 and 40. The billion-dollar, award-winning companyโs success stems from its high-quality product offerings, cutting-edge print and television advertising, and diversified domestic and global distribution channels. Skechersโ products include boots, sneakers, training shoes, oxfords, sandals, and semi-dressy shoes.
7. Fila
Beginning as a textile firm in Biella, Italy more than nine decades ago, Fila (Fabbrica Italiana Lapis ed Affin) has since grown into one of the top shoe companies in the categories of tennis, soccer, and running in Asia, Europe, and the Americas. Today, Fila is a leading designer and marketer of footwear, apparel, and accessories for sport and leisure with product categories including casual and athletic footwear, casual wear, activewear, and sportswear.
8. Bata
For more than 130 years, Bata has been the most recognized footwear brand in the world. Today, the company is led by the third generation of the Bata family and continues to dedicate itself to finding new shoe materials, developing innovative technologies, and manufacturing new products
that blend fashion with comfort. The company today has a presence in over 60 countries with more than 5000 retail stores, 24 fully-owned factories, and dedicated e-commerce operations.
9. Burberry
Burberry is a well-established manufacturer of luxury clothing, readymade fashion outerwear, fragrances, cosmetics, sunglasses, shoes and other accessories for men, women, and children. It is one of the most recognized brands in the EU, Australia, US, and various parts of Asia. The British
designer company is planning to expand its shoe business rapidly and is set to make a strategic investment in its leather goods supply chain.
10. VF Corporation
Founded in 1899, VF is one of the worldโs leading apparel, footwear, and accessories companies with socially responsible operations spanning several regions, distribution channels, and product categories. It serves consumers across the world with its wide-ranging portfolio of lifestyle apparel and shoe brands that include The North Face, Wrangler, Lee, Timberland, and Vans. These brandsโ popularity earned the company many consumers, which prompted it to open outlet stores across the globe.
