No.1 CLEAR BRAND VISION — Vision is what steers your brand towards the direction of where your brand is
headed, a clear brand vision helps your brand to make the right decisions.

No.2 CLEAR BRAND MISSION — Mission is the objective and the approach your brand takes to reach the objectives, a clear brand mission helps your brand reach the desired goal.

No.3 CLEAR BRAND VALUE — Value refers to the importance of your brand in the eyes of your customers, a clear brand value determines your brand worth.