As most businesses settle down to the new normal, it is important to realise the importance of having a social media presence to keep your brand alive.

Have you decided what are your goals for social media marketing success for your business in 2021 and beyond?

Do you know what you want to achieve from your social media campaigns?

The problem is without a clear understanding of your business goals, it is difficult to measure and optimize the effectiveness of your social media campaigns and strategies.

Why not start by setting up appropriate social media goals and KPIs for your business?

Here are 5 of the most common social media goals and activities for small businesses that you can start right away.

1. Building brand awareness

2. Managing brand reputation

3. Increasing community engagement

4. Increasing sales

5. Driving more traffic

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