JENN Lim, the recipient of The BrandLaureate International Brand Personality Award paid tribute to the late Tony Hsieh, the former CEO of Zappos as a tremendous visionary who inspired a better world for millions of people through his leadership, passion, and purpose.

Hsieh passed away on November 27th, 2020 from injuries sustained in a fire in Connecticut. In a tribute published on the DH website, Lim, who is also CEO and Co-Founder of DH [Delivering Happiness] said: “As you may know, our co-founder Tony Hsieh passed away peacefully,

“Our hearts break with yours, but as we know, delivering happiness was his mantra, and we ask you to join us in celebrating his life instead of mourning his transition. Tony’s kindness and generosity touched everyone around him, and his impact on the world is long-lasting and far-reaching,

“We are grateful for every message we have received, and we treasure hearing your stories about Tony and the impact he had on our lives,

“We hope you’ll continue to share [#dhmovement, #celebratingtony]. As we celebrate the legacy Tony left, we leave you with one of our favorite moments— a picture of Tony and Lim, after climbing Mt Kilimanjaro,” as published in the statement.


In 2010, Lim led the launch and management of Tony Hsieh’s book [Delivering Happiness] which has sold almost one million copies worldwide after it hit #1 on Bestsellers lists in New York Times, USA Today, and The Wall Street Journal.

From her two years experience in transforming company cultures, she has distilled her life purpose into a simple mission — to inspire science-based happiness, passion, and purpose at work, home, and everyday life, which are proven to be effective in transforming company cultures.

After the book launch, organizations around the world wanted to bring profits, passion, and purpose to their company cultures but didn’t know-how, so Delivering Happiness was created!

Lim said: “Since then, through our virtual and on-location workshops, we’ve shared our expertise as pioneers of culture change using scientific happiness, along with the 15+ years of experience from Zappos and DH to create profitable, sustainable cultures in organizations around the world.”


DH has evolved from a New York Times® Best Seller to the world’s first culture coach|sulting® [coaching + consulting] company. Since 2010, they shared their expertise as pioneers of culture change using scientific happiness to create profitable, adaptable cultures in 350+ organizations around the world — including companies like Starbucks and Sallie Mae.


Lim has helped over 350 organizations by cultivating meaningful happiness in companies, communities, and cities around the world. In 2017, she was selected to be on the Global Happiness Council of Work and Wellbeing with the charter to scale the impact she has made in sustainable ways.


In 1999, Hsieh joined Zappos as an advisor and investor, and eventually became CEO. In just 10 years, he helped grow from nearly zero sales to a company with a $1.2 billion valuation.

In 2010, Tony recounted his journey coming into his role as CEO of and its subsequent success in his book, Delivering Happiness.

In the book, Tony showed readers how company culture and employee happiness are sustainable means to have a business of profits, passion, and purpose.

After the book launch, an overwhelming number of people asked Lim and Hsieh how they could bring the happiness model into their workplaces – thus, Delivering Happiness the coach|sulting® [coaching + consulting] was born.