“𝐋𝐨𝐨𝐤 𝐚𝐭 𝐨𝐮𝐫 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚’𝐬 𝐜𝐚𝐛𝐢𝐧𝐞𝐭. For umpteen years, since independence, it has various ministries – the Ministry of Transport, The Ministry of Education, Housing, Health, Science and Technology, Sports and Tourism and goes on. But the most important ministry for country building and country branding is the Ministry of Branding. 𝐖𝐡𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐌𝐢𝐧𝐢𝐬𝐭𝐫𝐲 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠? Where? Who? Question is when? Don’t you think that we should have one and let me tell you that nobody can do a better job, 𝐍𝐨𝐛𝐨𝐝𝐲 𝐜𝐚𝐧 𝐛𝐞 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐌𝐢𝐧𝐢𝐬𝐭𝐞𝐫 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐚𝐧 𝐦𝐞, 𝐃𝐫.𝐊𝐊𝐉𝐨𝐡𝐚𝐧.”
𝐓𝐡𝐞 𝐁𝐫𝐚𝐧𝐝𝐋𝐚𝐮𝐫𝐞𝐚𝐭𝐞 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 & 𝐁𝐫𝐚𝐧𝐝𝐬 𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟐-𝟐𝟎𝟐𝟑 | 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 𝐛𝐲 𝐃𝐫 𝐊𝐊𝐉𝐨𝐡𝐚𝐧, 𝐖𝐨𝐫𝐥𝐝 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐨𝐟 𝐓𝐡𝐞 𝐁𝐫𝐚𝐧𝐝𝐋𝐚𝐮𝐫𝐞𝐚𝐭𝐞
#thebrandlaureate #TBLSBBIA2023 #RebrandingMalaysia #TBLSMILE #Awards
