Malaysian Franchise Brands Captured the Interest of International Market
PUTRAJAYA: Malaysian franchise brands have successfully captured the interest of the wider international market, with a total of 391 new Malaysian franchise outlets opened globally throughout the 11th Malaysia Plan, says Datuk Seri Ismail Sabri Yaakob.
In 2019, the franchise industry recorded total sales of RM13.3 billion, a 19% increase from the previous year’s total sales of RM11.16bil.
Sabri said that for 2019 alone, the industry provided more than 80,000 jobs with an estimated contribution of RM1.4bil in wages.
The Prime Minister said that since 1994, local franchise brands had shown resilience in facing global economic challenges by providing quality products and services and as a result, captured the interest of the wider international market.
“We are extending our invitation to foreign franchising communities to make this country your hub in establishing your central facilities in the South-East Asian region and to launch businesses throughout East Asian countries,
“Businesses will find that Malaysia’s enabling business environment and the pro-business government is an excellent choice for their investments,” he added.
The government, he assured, remained committed to supporting the growth of the franchise industry through various initiatives under the Domestic Trade and Consumer Affairs Ministry.
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