THE BrandLaureate expresses our deepest condolences to the British Royal Family on the death of Prince Philip, Queen Elizabeth II’s husband, who died at age 99, at Windsor Castle on Friday.

A statement from Buckingham Palace said: “It is with deep sorrow that Her Majesty The Queen announces the death of her beloved husband. The Royal Family join with people around the world in mourning his loss.”

Speaking at Downing Street, prime minister Boris Johnson said the Duke had “inspired the lives of countless young people, earned the affection of generations in the United Kingdom, across the Commonwealth and around the world.โ€

Justin Welby, the Archbishop of Canterbury said the late-Prince Philip “consistently put the interests of others ahead of his own and, in so doing, provided an outstanding example of Christian service.”

In tribute, Westminster Abbey began tolling its tenor bell once every 60 seconds at 18:00 BST. It rang out 99 times to honour each year of his life.

May his soul R.I.P.