Congratulations to the founders of Sellection, CEO Abdul Hadi Wisman and COO Nor Rafidah Khairuddin for receiving The BrandLaureate SMEs e-Branding Awards 2020 in the category of e-Commerce — Online Premium Outlet.

Sellection is Malaysia’s 1st online premium outlet selling luxury handbags and branded leather goods such as handbags, wallets, and backpacks.

Established in 2014, the company has grown exponentially and is expected to expand further.

Started as a personal shopper business, it is now officially known as Online Premium Outlet with a physical boutique in Wangsa Melawati, Kuala Lumpur.

During an interview, Abdul Hadi said the company provides a platform for fellow Malaysians to afford original branded goods with special payment schemes, direct from their outlet.

Nor Rafidah added under this plan, more people will be able to buy and add-on to their branded goods collection.

โ€œWe give them our best services so that more people will be able to achieve their dreams of owning luxury goods, and I am glad to say that today, we have many satisfied customers already.”

Sellection sells branded handbags from the United States such as COACH, MK, Fossil, Kate Spade, Tory Burch; and European brands such as Furla, Longchamp, Louis Vuitton, Gucci, Prada, YSL, and Givency.

For more information, visit their website at