FORBES Asia’s inaugural 100 Digital Stars list highlights 100 singers, bands, and film and TV stars from across the Asia-Pacific region who have taken the digital world by storm. With their powerful social media presence, these trailblazers have garnered millions of loyal followers across popular platforms, making them as famous online as they are on stage and screen.
This list, which is unranked, comes at an exceptional time. Much of the region’s population is spending time isolated at home, where people are relying on their screens for communication and entertainment.
Special focus is given to celebrities who, despite cancelled physical events and activities managed to remain active and relevant, largely by using social media to interact with their fans, raise awareness and inspire optimism. Many also used their influence to help worthy causes, especially those with a Covid-19 focus.
Methodology: To determine the finalists, Forbes Asia evaluated the candidates’ combined social media reach and engagement. They also considered their recent work, impact and advocacy, brand endorsements and business endeavors, and their recognition profile on a local, regional and global level. Here are the top eight personalities who are active in film, music, and TV.
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