YBhg Dato’ A. Samad Said, who won The BrandLaureate Brand ICON Leadership Awards – Most Eminent Brand Icon 2021, is a national treasure known for his aesthetic and enduring literary works.

Despite beginning his career as a hospital clerk, he eventually fulfilled his dream of being a full-time writer in Utusan Melayu, Warta Tebrau, and Berita Harian, penning numerous short stories and poems. โ€˜Salinaโ€™, โ€˜Erti Sebuah Kemerdekaanโ€™, and โ€˜Hujan Pagiโ€™ are just a few of his notable works. He was recognised with the title of Pejuang Sastera in 1976 and Sasterawan Negara in 1986 for his contributions to the nationโ€™s literary heritage. In 1979, he was also honoured as the first South-East Asian writer to win the SEA Write Award.

His passion continues to enrich Malaysiaโ€™s literary heritage, encouraging new generations of writers to appreciate the beauty of language and inspiring brands to emulate his success.

#TheBrandLaureate #TBLIcon #ASamadSaid #SasterawanNegara

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