(*COUNTDOWN: Date: March 6, 2020. Venue: The Grand Ballroom, Majestic Hotel Kuala Lumpur. Time: 6.30pm)
WHAT DOES IT TAKE TO BE? Building a strong and successful brand is like crafting a masterpiece. It needs a guided vision on how to proceed and the elements needed to bring it to fruition.
It also needs passion and commitment to see it through the many stages of success.
The BrandLaureate SME’s BestBrands Awards (2019-2020) trophy is a masterpiece, designed and crafted by its team to reﬂect the leadership positioning of the Award — encapsulating the theme of the Award which is What Does It Take To Be?
Plated in 24K gold, the three stems that spiral out of the base of the trophy to the apex represents the brand’s journey in realizing its vision to be the No.1 brand in the industry with international footprints.
The curves and bends of these strands show that success is never a straight path but ﬁlled with many obstacles and challenges a brand has to go through before arriving at its leadership position.
The crystal diamonds on top of the strands denote that the Brand has successfully executed its vision, and is much sought after and revered as a distinctive and excellent brand.
SO BE BOLD, BE COURAGEOUS TO ACHIEVE YOUR BRAND SUCCESS IN 2020. BE THE BRAND THAT YOU WANT TO BE.